In week 8, we watched a short film on the “Bratz Movie”, and
then read some articles on the seemingly never-ending dispute between Mattel
and MGE.
It seems, that the creator of the extremely successful Bratz
doll (MGE), was employed to Mattel at the time of creation, and now Mattel has
been trying (unsuccessfully) to sue MGE for the rights to the doll.
From what I have found, it seems that the nearly ten year
long case has cost both companies in the upwards of over one hundred-million
dollars, and personally I believe that it is a complete waste of money for both
companies, since the Bratz doll is only estimated to be worth almost
one-Billion dollars.
If this court feud, for a stupid doll, doesn’t end soon.
Both companies are going to end up negative hundreds of millions of dollars and
its very likely that some other company will come out with a toy that will put
them completely out of business.
I believe Mattel should accept its losses, and move on. They
should also count their blessings for how massively successful their company
has become.
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